September 30, 2019

A key reason companies such as Apple, Nike and Amazon are successful is that their brands are ubiquitous. They inject themselves into platforms, channels and conversations across the spectrum of communications. They use traditional advertising, social media promotion,...

September 27, 2019

If only you’d known how to network at a conference the last time you were at a conference to network. You did OK. You used the “rule of three” and the FORD method and your talk was really, really small. You made a handful of connections and followed up when you got bac...

September 19, 2019

If it feels like the business of practicing law is getting harder every year, you may be right. According to the U.S. Bureau of Economic Analysis, legal services, when measured as a percentage of the overall U.S. economy, have been shrinking since 2006. At the same tim...

September 13, 2019

Over a decade ago, the very first law firm training program I created was focused on how lawyers and legal professionals could leverage the art of getting published to raise their profile and enhance their business development. Whenever I asked people what they did wit...

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November 12, 2019

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