ForLawFirmsOnly.NET Risk Free Lead Generation that is Post Paid! Facebook has an exceptionally large and diverse user base. Even better this enormous user base is incredibly active on the platform, with more than 2.13 monthly active Facebook users and 1.4 billion daily active users.
A chunk of these users happily use Facebook as a search engine when researching businesses in addition to or instead of Google. When some potential clients are using Facebook for research into firms and lawyers, you’ll be missing a huge opportunity to not be on the platform. This is a valuable potential first touch point you do not want to lose. Even if they find you on Google, these users will likely be partial to firms they could find on social media, especially since lawyers aren’t overwhelmingly trusted in general and social media has an air of transparency.
ForLawFirmsOnly.NET has created a Pay Per Call Lead Generation program using the POWER of Facebook Ads. You pay AFTER you received qualified leads that meet YOUR criteria.
Facebook Advertising for Law Firms Makes Sense
Facebook makes perfect sense as an advertising medium. Why? Facebook is undoubtedly the largest social media network in the world. Here are a few recent statistics that demonstrate the reach of Facebook:
As of March 2019, there are over 2.38 billion monthly active users.
There are 1.56 billion daily active users.
Facebook adds 500,000 new users every day; 6 new profiles every second.
72% of all US online adults visit Facebook at least once a month.
Facebook takes up 22% of the internet time Americans spend on mobile devices, compared with 11% on Google search and YouTube combined.
Users spend an average of 50 minutes per day on Facebook.
The point of sharing these statistics is to show that if you aren’t advertising on Facebook, you are missing out on the potential to create “brand” awareness of your firm and to target specific types of cases and clients.
Law Firms Have Ignored the Benefits of Advertising on Facebook
Although there are 50 million active small business Pages, only 2.5 million of those businesses pay to be “active advertisers.” What this means is that many businesses, including law firms, have yet to discover the benefits of paid advertising on Facebook via “boosting” posts or running text or video ads. Therein lies a huge potential for your marketing voice to be heard online as opposed to trying to be heard (at great expense) over the din of all the law firm ads saturating local TV stations. Additionally, advertising on Facebook has its advantages over advertising on local television:
Rapid ad placement: If you’ve ever run an ad on TV, you know that from start to finish it can take days or weeks to prepare your ad and book your run times. If you are “boosting a post” or running a graphic/text ad, Facebook only takes minutes to set up. Even if you are shooting a video for your Facebook ad (note – video ads typically perform better than other ads), Facebook is still much quicker than television.
Control of your budget: On average, I’ve found that the CPM (cost per thousand) on Facebook is higher than the CPM of advertising on a local television station. However, unlike TV ad campaigns that require a few months of commitment, you can exercise much more control over your Facebook ad budget. Basically, you can spend as little or as much as you want and you can turn your ads off and on as often as you like.
Control of ad targeting: Compared to television advertising, Facebook gives you much greater control of your ad’s target. Here are some of the ways you can target your ads:
Age, Gender, and Language: You can select the basic demographics of the audience you want to reach.
Location: You have the option to target your audience based on location including countries, states, provinces, cities, congressional districts, zip codes, or any combination of locations.
Education: You can select your audience based on education level, fields of study, schools and undergrad years.
Interests: You can choose specific interests (such as law, divorce, criminal justice, etc.) that are important to your audience.
Behaviors: You can select people based on purchase behaviors or intents, device usage and more.
Connections: You can select your audience based on whether they’re connected to your Page. Anyone who has a friend connected to what you’re advertising will see their friend included in your feed.